Two Track Options

Inspector Marketing

Expand your knowledge and inspection techniques by learning how to perform complete and thorough inspections of various house systems, including HVAC, the structure, electrical systems, home energy, and much more in this track. 

Business Development

Make more money for your inspection business by learning how to grow your profits, target your marketing to millennials and agents, apply successful business strategies, and much more in this track. 

YOU MUST REGISTER FOR EACH INDIVIDUAL WORKSHOP YOU WISH TO ATTEND.

Wednesday, March 24th

9:00 AM - 11:00 AM MST
Inspector Marketing: Building Your Business in a Digital Age
Track: Inspector Marketing
Presenter: Social 5's Jeremiah Stettler & Mike Raiche
Discover how home inspectors are using social media and online searches to expand their business reach in this increasingly digital age. Not only has COVID changed the consumer landscape, but millennial home buyers are creating a historic shift in the way businesses are communicating with consumers. This growth-centric webinar will explore five digital marketing strategies that are helping home inspectors acquire new customers and generate referral partnerships in this online world.
Raffle Prize: InterNACHI® Inspector Jacket
Business Development: Transitioning to a Multi-Inspector Firm
Track: Business Development
Presenter: Gary Sloan
Get tips on how to successfully add inspectors to your business and transition to a multi-inspector firm.
Raffle Prize: InterNACHI® Inspection Textbook Library

​Wednesday, March 24th

NOON - 2:00 PM MST
Inspector Marketing: Top Tips for Marketing Your Home Inspection Business in a Socially-Distanced World
Track: Inspector Marketing
Presenter: Matthew Hawley
Get tips on how to market your home inspection business. In this workshop, you'll learn about the effects that COVID has had on inspector marketing, and how to prepare your business for a post-pandemic world.
Raffle Prize: Free One-Year Membership in InterNACHI®
Business Development: How to Market Ancillary Inspections and Add Value to Your Services
Track: Business Development
Presenter: Rod Berning
We’ll discuss the value of adding additional services to your inspection business, including how we started our own business, why we added additional services, and how those services have helped us grow our business. We’ll cover training requirements, reporting needs, potential liability issues, marketing considerations, and other issues that may arise as a result of adding new services.
Raffle Prize: Free Sewer Scope Training

Thursday, March 25th

9:00 AM - 11:00 AM MST
Inspector Marketing: Your Logo & Branding
Track: Inspector Marketing
Presenters: Chris "CK" Krowiak & Ian Day Schroff
​You get only one chance to make a good first impression, so make sure your marketing looks polished and professional.  The designers from InterNACHI’s Member Marketing Team will explain the importance of having a unique logo for your business, as well as how your branding represents you and your company. They’ll also discuss some design do’s and don’ts so that your marketing doesn’t un-sell your services.
Raffle Prize: 1,000 Free Custom Business Cards
Business Development: Websites, SEO & Marketing: The Best Ways to Build Your Business Online
Track: Business & Marketing
Presenter: HomeGauge's Carla Heatherly
Description: Learn from inspection industry professionals about how to establish and build your online presence using today’s best practices, including website design trends, SEO tactics, social media, online review building, and more. We’ll also talk about some traditional marketing efforts, like relationship-building, sponsorships, and community efforts that can help support your website’s visibility online.
Raffle Prize: InterNACHI® Polo Shirt & InterNACHI® Trucker Cap

Thursday, March 25th

NOON - 2:00 PM MST
Inspector Marketing: Marketing Your Commercial Inspection (CCPIA)
Track: Inspector Marketing
Presenter: Stephan Tremblay
This workshop will cover topics such as distinguishing yourself as a commercial building inspector, professionalism, target marketing, where to spend your advertising budget, pricing jobs and submitting professional quotes, partnering with local tradespeople, and more.
Raffle Prize: Free One-Year Membership in CCPIA
Business Development: Virtual Marketing to Real Estate Agents
Track: Business Development
Presenter: John Gillam
In this session, we’ll explore different ways of continuing to acquire new clients, discuss how to maintain rapport with existing clients, and cover how to communicate with consumers about the inspection process during socially-distanced walk-throughs and conversations. We’ll also discuss the relationship of the broker and inspector and their individual roles, how to coordinate and communicate with clients using tech tools to ensure great service, and discuss opportunities to expand your business.
Raffle Prize: Case of 40 Standard "Now That You've Had a Home Inspection" Books
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